International market research projects for fruit exports

Five Peruvian cases
Editor: Augusto Hidalgo Sánchez
First digital edition: November 2020

Introductory note

The wisdom of older Peruvians has contributed to the modern food world with: potatoes, sweet potatoes, pineapples, peanuts, avocados, yucca, quinoa, camu camu, kiwicha, and 170 more fruits, vegetables, or medical plants, according to Antonio Brack, ex minister of ecology of Peru. The agricultural tradition of Peru, which now is supported by technology, new international super food trends, labor and fine managerial skills, is using more than 7.5 million hectares, deployed in 85 microclimates depending on the slope and altitude of the coastal, mountains and Amazonian jungle lands. For comparison, Chile our neighbor uses less than 2.2 million hectares for its big fruit and produce business.

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